Volunteerism is promoted in the press primarily through occasional articles about outstanding volunteers and public service announcements that air at off-peak times. Recognizing that professionally designed advertising and prominent ad placement have the potential to increase volunteerism in a community, Lodestar entered into amedia collaboration to promote volunteerism. Lodestar and The Phoenix Business Journal co-sponsored a two-year print ad campaign in which the recipients of a high-profile local "unsung hero" volunteer award, the Hon Kachina Award, were profiled and readers were urged to contact various volunteer placement nonprofits; the nonprofits tracked responses, and results showed a spike in the number of calls received by the nonprofits after each ad ran. Lodestar also supported other aspects of the Hon Kachina awards.
Grant awarded over multiple years
Hon Kachina Volunteer Awards
AZ - Arizona