Modeled after the post-Thanksgiving consumer days of Black Friday and Cyber Monday, #GivingTuesday was created to inspire all sectors of society in communities around the world to support nonprofits on one dedicated day leading into the holiday season, the Tuesday following Thanksgiving, Lodestar provided a lead grant to launch the project; additional grants provided funding to support ongoing operations of the initiative. In 2016, more than 1.56 million donors in 98 countries around the world donated over $168 million. In total after 5 years, over $376.3 million has been raised for nonprofits.
Four Lessons on #GivingTuesday article by Matthew Bishop
Initial 2016 #GivingTuesday Estimates at $168 Million